Shanghai iAPM

The Valentino Shanghai iAPM Boutique continues the tradition of the innovative store concept developed by Valentino Creative Director Pierpaolo Piccioli, together with renowned British architect David Chipperfield. The design of the boutique is consistent with all expressions of the Maison: to create an aesthetic that speaks to today’s public. Display furniture includes white Carrara marble tables, velvet sofas and benches in green and pink that add a touch of modernity and vigor. Distinct atmospheres created by custom color palettes, textures, surfaces and specific lighting. Heritage and style co-exist in the idea of a new future that is not nostalgic, but full of memories. The store carries all product categories: ready-to-wear, accessories and fragrances, creating a personal atmosphere while still maintaining the brand’s fundamental values of craftsmanship, romanticism and classical style.